CONTENT MARKETING IN BUSINESS

Content marketing is strategic marketing and business process focused on creating and distributing, relevant, valuable, and consistent content to attract and retain an audience and ultimately drive profitable customer action. This method establishes promotors' brand awareness, and expertise, and keeps business top of mind when it's time to buy what you sell. Content marketing examples are social media posts, videos, newsletters, and podcasts. This type of content are give useful information to the audience about your brands.

The content should attract the very much. If you want to keep the audience, you have to put in attractive content. Content marketing is used by leading brands. Content marketing is good for your customers and your bottom line. Marketers create demand-generation content to convince more customers to buy from your business and compel them to purchase more quickly.

FOUR STAGES OF CONTENT MARKETING

The four stages of content marketing are awareness, consideration, conversion, and retention. Each stage serves a specific purpose in the consumer's journey, as should the content presented to the customer in those stages. The goal is to reach your target audience and increase brand awareness, engagement and loyalty.

AWARENESS

Awareness means to giving a proper introduction to the audience. Brand awareness is a marketing for the degree to which customers recognize a product by its name. Establishing brand awareness is a powerful marketing strategy. It leads consumers to develop an innate preference for brand and its products. It helps you make people aware of your brand and what you have to offer, so you can gain their trust and influence their decision making process to get more sales, faster. It can also give them expert insights and a look into your brand's value, expertise, and credibility. For the brand, successful awareness stage content can increase brand awareness. Brand awareness helps you to achieve a range of business objectives and goals. There are three type of brand awareness-brand recall, brand recognition, and brand dominance.

1. Brand Recall
2. Brand Recognition
3. Brand Dominance

BRAND RECALL

 Brand recall is the relationship between the product category and brand. Most of the people can name three labels in a product category. Some can remember five, and some can only one. This feedback shows the level of customer interest in the product category.

BRAND RECOGNITION

when walking around the supermarket, customers immediately distinguish products and choose the one they want to buy. That is brand recognition. sometimes the customers cannot remember the exact name of the product. But, even then, they distinguish it from other substitutes based on taglines, colors, packaging,  advertisement or logos.

BRAND DOMINANCE

when customers can recall only one trademark in any product category, it is called the top of the mind awareness. Which such market dominance, consumers associate the entire product category with the brand, and the brand becomes the product.

CONSIDERATION

when a person takes an interest in your service or product. You'll want to nurture your customer's interest and have them learn more about what you can offer them and how it will affect their lives. The prospect shows interest in solving their problems by evaluating their options. Consideration is an important part of the customer journey because it is at this stage that you are most likely to have the customer's attention. informative content, such as explainer videos, case studies, tutorials,' and showcases can teach viewers and readers about the benefits of a product while also helping them to understand.

CONVERSION

Finally, your consumer will decide if they want to purchase. Conversion means, it is simply getting someone to respond to your call to action. conversion tool turn visitors to customers. conversion is important to any business for one important reason; as conversion rate increases, profit increases.

RETENTION

The main goal of retention marketing is to increase the lifetime value of your customers to get repeat customers to buy more frequently and provide greater order value.

• This helps create a relationship with your audience.
• you need to produce content, to communicate with your audience.
• Attract the right people to your site
• engage those people into leads
• Nurture and help them into customers .but it doesn't stop here

your content should also delight. Customers turn into promoters of your brand

 

  

                                ATTRACT----ENGAGE----DELIGHT

 

TYPES OF CONTENT MARKETING

• Online content marketing
• Social Media content marketing
•  Blog content marketing
• Infographic content marketing
• Podcast content marketing
• Paid Ad content marketing
• video content marketing

PROCESS OF CONTENT MARKETING

A successful content management process include planning, creation, publishing, distribution, and analysis.

PLAN

Content planning is the act of developing a plan that guides a brand's content marketing efforts. planning should specify the details of creating, publishing, distributing, and measuring a content marketing program. Understanding how the buyers' journey drives content is also critical. marketers should define measurable goals for their content marketing efforts during the planning phase.

Developing the content marketing plan

• Use learn research to understand the buyer
• Start at  top of the funnel with big, engaging topics.
• Remembering the remarkable content is fun and engaging

CREATE

Content creation focuses on the development of raw materials as opposed to final, publishes assets. When creating content, it is important to use technology that allows for the collection of content and efficient creation. self-publishing tools and commonly used content aggregation tools are useful, as is an efficient process for recruiting and managing contributors. Whatever the tool or process, the marketers' goal should be to make the content creation process more efficient.

Effective Content creation best practices include:

• Get other people to create content for you

• Invest in creating core assets.

• Establish  simple workflow

PUBLISH

Content publishing is the process of turning raw content into a published asset or set of assets. specifying the list of final content assets that will be supported as part of the content marketing program is critical to these framework elements. common asset types are articles, blog posts, whitepapers, online events, videos, printed documents, and podcasts. marketers should be prepared to take advantage of the content of a single piece and publish it as multiple assets.

Several points to consider when publishing content

• Create once, publish many
• Identify the common asset types you will support.
• Develop a publishing cadence.

DISTRIBUTE

Once the content is published, it can be distributed. As a general rule, marketers should apply multiple distribution strategies to a published content asset.to improve distribution results, marketers must develop distribution packages can be linked to specific assets.

When distributing content:

• Invest in a core set of no more than three distribution strategies.
• Allow for some unscientific distribution.
• Surround those core tactics with other distribution tactics.

ANALYZE

There is a variety of traditional metrics that inform how content is performing in terms of traffic acquisition, engagement, and various conversion points from lead to customer.

When analyzing your content marketing program:

• Identify and track tactical metrics
• Optimize the program.
• Develop metrics

Creating helpful and good educational content is important, but not sufficient. Content marketing allows marketers to become publishers, create their own audience, and attract their own attention. content marketing creates value and helps people. It answers the question. Create content that is meant to help your customer. Blogs, e-books, and video content are the three most popular forms of content. The four main purposes of content, include educating, inspiring, entertaining, and convincing.